Alberto has been researching what makes a user-focused organization a successful one. During this research, Alberto has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the marketer’s part in optimizing the user experience on an ongoing basis?
- Aligning with developers to create options for testing site and app improvements
- Running tests across advertising platforms and implementing results to improve efforts
- Implementing tracking for measurable outcomes and share data across teams
- Supporting and encouraging testing and enabling budgets to allow for it