An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

The campaign score has 60% headroom to improve.
The campaign is 60% less optimal than other company campaigns.
The campaign is running 40% over budget.
40% of the revenue she allocates to her campaign is being used in the wrong areas.

The campaign’s budget needs to be raised by 22% to be fully optimized.
22% of the revenue she allocates to her campaign is being used in the wrong areas.
The campaign could be improved by 78% if the listed recommendations are followed.
Her campaign is being outperformed by 78% of businesses like hers.