True or false? An effective conversion path must include a landing page.
True False
Read moreAuthor: Roger Johnson
Fill in the blank: ______________ are people who respond to the NPS with a score between 0 and 6.
Promoters Passives Detractors
Read moreWhat is social listening?
Having conversations with individuals talking about your industry, brand, products, and services Actively looking for mentions and conversations that pertain
Read moreWhen should you focus on delighting people?
From the very first moment someone interacts with your business From the moment they become a customer to delight them
Read moreYou want to improve your customer experience processes and your products to ensure you’re focused on delight. Which should you do to get the largest, most representative sample?
Collect survey responses Send emails Gather testimonials from your users Talk to team members
Read more60% of a buyer’s purchase decision has already been made before even talking to a sales representative. What does that mean for inbound sales?
Sales representatives must evolve their selling to keep up with customers’ buying habits. Buyers are more educated, so there’s less
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