Display & Video 360 Certification

Set the campaign to purchase CTV app inventory both through deals and open auction. Set the campaign to limit the

Programmatic Guaranteed deal Preferred deal Private auction deal Open auction deal

It allows publishers and media owners to manage the inventory they offer. It allows website owners to track, manage, and

Reach planning tool Plan workspace Forecasting tool Insights tool

Data-driven ads Responsive ads In-stream video ads Native ads

Data-driven ads Native ads Responsive ads In-stream video ads

Optimize for time spent on screen Optimize for creative rotation Optimize for clicks Optimize for conversions

120 × 600, 300 × 250, 320 × 50, 320 × 480, 728 × 90 320 × 50, 320 ×

Time decay Last interaction Position-based First interaction

Custom bidding Maximize conversions Maximize clicks Active view