A Comprehensive Guide for Google Ads Search Certification 2023
Google Ads certification is a popular digital marketing certification program that demonstrates a professional’s expertise in using Google Ads to
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Google Ads Search Certification
A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?
By determining minimum and maximum bid values by the daily budget By setting the appropriate bid for each auction By
Read MoreWhy do search ad extensions matter?
The cost-per-click on ad extensions is lower than on a search ad headline They guarantee higher engagement for advertisers They
Read MoreIf an advertiser doesn’t want to add remarketing tags to a webs/ite, why would Customer Match be a good fit for them?
Customer Match allows you to reach people who have been to your website Customer Match allows you to reach people
Read MoreWhich of the following can be customized with audience signals to make Search campaigns more efficient?
Headline length Keywords Networks All of the above
Read MoreYour Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
Industry data Campaign settings User generated scenarios Company sales figures Account executives Or Industry data Account executives User generated scenarios
Read MoreTim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish. Which attributes describe a good landing page experience?
Easy to navigate High amount of user traffic Relevant and original content Transparency about your business
Read MoreWhich of the following factors wouldn’t change an account’s optimization score?
Changes in auction dynamics Changes in tracked conversions Renaming campaigns Shifts in spend mix
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