Google Ads Video Certification

They can spur meaningful actions you can measure. They can entice users to provide their information. They can forecast reductions

Measure the full value with Google Ads conversion tracking and exclude lighter conversion events. Measure only complete offline conversions for

You’d use masthead ads and non-skippable in-stream ads. You’d use skippable in-stream ads and bumper ads. You’d use skippable in-stream

You’d use use core performance metrics. You’d use Brand Lift. You’d use use viewability with Active View. You’d use use

Lead form Sitelinks Product feed Location

Start with all-new video ad creative that’s already working well for other platforms. Continue running campaigns with existing creative and

Affinity Audiences and Life Events Affinity Audiences and Custom Audiences In-Market Audiences and Custom Audiences Life Events and In-Market Audiences

Use engaging pacing and tight framing. Set up scenes to be zoomed out so viewers can see all story elements.

Awareness Consideration Hybrid Action

Consideration Awareness Action Perspective