Google Ads Video Certification

Attract, Baseline, Call-to-action, Distract Automatic, Bold, Callout, Disrupt Attract, Brand, Connect, Direct Audience, Bait, Connect, Divert

Visits, video downloads, user referrals Likes, subscriptions, user comments Repeat views, engagement time, loads Clicks, video engagement, impressions

Invest in high-end camera systems to shoot video ad segments. Use bright colors and loud noises to capture attention in the first

Users choose YouTube for its lengthy free-trial period. Users choose YouTube to access a local cable provider. Users choose YouTube to play

Lower auction bidding, email lists, and social reports Console usage, channel subscriptions, and data volume Real-time data, powerful signals, and

Motivation: enticement, calls-to-action, engagement Morale: increased satisfaction, higher retention, approval Development: upgrades, pre-rolls, experimentation Action: online conversions, store visits, sales lift

YouTube pays creators per 1,000 views of their uploaded videos. YouTube pays creators a set fee for every video they

Demographics audiences Branded Lift audiences Custom Event audiences Customer Match audiences

Offer a prize for watching to the end and require sign-up to receive it. Use familiar faces like celebrities, YouTube creators, or

Front-load the story arc, focus on framing, and use familiar faces. Use fast pacing of video, frequent use of audio, and