Google Analytics Certification

User-ID Google Search Console Google signals Google Ads

User-ID Audience triggers Device-ID Predictive audiences

You create an audience of users who are likely to purchase in the next seven days You create an audience

You’re interested in seeing where users are coming from before landing on your website. You’re interested in monitoring user activity

Google Ads can use these conversions to see industry benchmarking data Google Ads can use these conversions to generate new

Only you can see it, but you can share it with the other users of the property in read-only mode.

Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as

Custom user parameter Custom table Custom metric Custom dimension

You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

Google Optimize Search Console Modify event Firebase