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HubSpot Contextual Marketing Certification

HubSpot Contextual Marketing Certification 

Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?

September 19, 2022 Roger Johnson 0 Comments

• Yes, this is possible for leads. • No, this is not something you can personalize. • Yes, but only

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HubSpot Contextual Marketing Certification 

Default content should be optimized for which group above all?

September 19, 2022 Roger Johnson 0 Comments

The segment that you are targeting. The highest-valued persona. Search engines. First time visitors.

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HubSpot Contextual Marketing Certification 

You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

September 19, 2022 Roger Johnson 0 Comments

Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual. By using

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HubSpot Contextual Marketing Certification 

Which is NOT a way to ensure that the results from usability testing are consistently reliable?

September 19, 2022September 19, 2022 Roger Johnson 0 Comments

Don’t hint at or imply that there is a right or wrong answer Coach your users during testing so that

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HubSpot Contextual Marketing Certification 

What kind of users do you want to recruit for usability testing?

September 19, 2022 Roger Johnson 0 Comments

Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test.

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HubSpot Contextual Marketing Certification 

In order to create a good user experience, simplicity is an important consideration for the website’s appeal.

September 19, 2022 Roger Johnson 0 Comments

True False

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HubSpot Contextual Marketing Certification 

Which lifecycle stage should the default website content be geared towards?

September 19, 2022 Roger Johnson 0 Comments

Visitor Lead Marketing Qualified Lead Sales Qualified Lead Customer

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HubSpot Contextual Marketing Certification 

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

September 19, 2022 Roger Johnson 0 Comments

Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors.

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HubSpot Contextual Marketing Certification 

True or false? Personalization tokens work for first-time visitors for known things like their country location.

September 19, 2022 Roger Johnson 0 Comments

True False

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HubSpot Contextual Marketing Certification 

True or false? Most contextual marketing strategies are well-suited for refining the default content to align with a particular user segment’s needs.

September 19, 2022 Roger Johnson 0 Comments

True False

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