HubSpot Digital Advertising Certification

Pixel-based retargeting List-based retargeting Contextual targeting Behavioral targeting

have expressed an interest in dogs meet the demographic profile of your buyer persona have liked your posts on social

Not targeted Disruptive Hidden Inexpensive

Campaigns, ad groups, keywords Ad groups, campaigns, keywords Keywords, campaigns, ad groups Keywords, ad groups, campaigns

Engagement Website clicks Sales App downloads

True False

Retargeting Contextual targeting Behavioral targeting Demographic targeting

True False

The rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points along

HTTP cookie Behavioral targeting Tracking pixels Tracking URLs