HubSpot Digital Advertising Certification

First-party cookies are generated by visiting any website, third-party cookies are generated by downloadable apps First-party cookies are generated when you launch an ad

Demand-side platform Data management platform Advertising platform Supply-side platform

2 3 5 All that are available As many as many as make sense for your business

True False

wall art “wall art” wall +art -wall art

negative phrase broad specific

broad exact specific negative

Lead generation Sales Brand awareness Conversions

In the subscriptions bar In the search results Before a video During a video

people who have already expressed an interest in your business new people who share the characteristics of your existing customers