Fill in the blank: Words like “free” or “percent off” may not trigger spam filters for your email, but could ___________.
yield higher unsubscribe rates trigger fewer sales align with the content for coupons in the email appear to be sent
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You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?
Yes, because having an editor complete your content ensures it will read well to others. Yes, a content editor’s role
Read moreFill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.
two weeks one month three months six months
Read moreWhich of the following factors does YouTube pay attention to as part of its algorithm?
Which videos each user watches What videos each user doesn’t watch How many times each user watching a video Each
Read moreWhich of the following is an example of a video in the attract stage?
A promotional video featured on a landing page A social video that shows off your brand’s personality A testimonial of
Read moreWhat are the three stages of the buyer’s journey?
Awareness, consideration, and decision Attract, consideration, and delight Awareness, consideration, and conversion Awareness, decision, and delight
Read moreFill in the blank: ________ refers to how well a document matches a search query.
Authority Relevance Ranking Discover
Read moreWhich KPI is most likely to be a vanity metric?
Reach Engagement Return on Investment (ROI) Retention and loyalty
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