True or false? Any email marketing vendor of value will not allow you to send to a purchased list.
True False
Read moreHubSpot Email Marketing Certification
Through sources, permissions, and expectations, you’re taking a close look at the contacts lists that you’re sending email to. This will help you ______.
build trust create segments build segmentation build email deliverability
Read moreWhat is graymail?
Email you technically opted in to receive but do not really want. Email you never opted in to receive and
Read moreYou have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA?
By hyperlinking appropriate copy By editing alt-text By linking images to your offer All of the above
Read moreWhat is the ideal length of a subject line?
41–50 characters 55–75 characters 10–20 characters 75–100 characters
Read moreWhat is the definition of a conversion?
The completion of an open The completion of a click The completion of a desired action The completion of all
Read moreWhat are the two key actions to look at when optimizing each part your email?
The segment and the open The open and the click The contacts and the goal The subject line and the
Read moreHaving an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?
Setting a goal Selecting a template Discussing with your team Sending your email
Read moreWhat does AIDA stand for?
Attention, interest, desire, action Attention, interest, decision, action Attention, ideas, desire, action Attention, intention, decision, action
Read moreBy adding the following copy to your email, what are you doing for your contacts? “Thanks for subscribing to my blog. I’m thrilled to have you here! You’ll be receiving updates from me on how to send better emails on a monthly basis, but if you’re looking to update your email preferences, you can do so anytime here. Invite your team members to subscribe because when we learn together, we grow together.”
Setting expectations Subscribing them Aligning content Nurturing the contacts
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