Based on the training, which of the following is the most important consideration when building a launch pad website?
Speed – Building the launch pad quickly so you can avoid the risk of over-designing and start collecting real-user data
Read moreHubSpot Growth-Driven Design Agency Exam
Your agency finds that you’re continuously being pulled into implementing updates on the website, leaving no time for proactive continuous improvement. The client is open to learning the skills and tools required to make the updates. However, they have no idea what they should learn. Which of the following should be done to help the client start taking over all updates on the website?
Periodically send the client exercises to practice to help them take over the updates. Create a client skills development plan
Read moreDuring your weekly retrospective you suggest the idea of adding a step before the initial kickoff workshop: meetings with each stakeholder individually. The agency’s owner pushes back hard, explaining that it would add a great deal of time to the engagement. Which of the following would be the BEST response?
“Sure, I understand. These meetings are important and are an investment in the relationship. We can cut out the user
Read moreImagine you are a strategist at a Growth-Driven Design agency. The last few months you have noticed new clients getting frustrated during the strategy stage because your team continuously asked questions they already reviewed with the sales team. Which of the following should your team try experimenting with to improve the client experience?
Combine the strategist and sales rep roles and have one person own the relationship from end-to-end. Have the strategist sit
Read moreWhich of the following is NOT a client service outcome your service team should achieve in the strategy stage?
Build trusting relationships with the new client stakeholders. Develop a robust roadmap based on the recommendations and ideas of the
Read moreFill in the blank: When creating your sales pitch and proposal, it’s important to make it clear that you’re selling __________ and __________, not _____________.
the process, deliverables, hours results, the GDD process, the actual deliverables value, deliverables, the process Strategy, continuous improvement, the launch
Read moreTrue or false? Your agency’s strategist should be included in the sales conversations.
True – The strategist should replace the sales reps in the last few conversations and be responsible for pitching the
Read moreImagine you’re talking to a prospect in the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site – making you a bit nervous. Which of the following is the best way to gain a better understanding of the scope of the launch pad they are thinking about?
First, expand the conversation to also traditional web design. Second, if the prospect continues to give ideas, sell them a
Read moremagine you’re having an “explore” call with a prospect in the software as a service industry. As you’re explaining the GDD process, the CMO cuts in and explains he is confused on why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?
First, reaffirm the importance of the website to business growth. After, give an analogy to compare the way the prospect’s
Read moreWhich of the following is NOT an effective way to open the eyes of the prospect to the opportunity they are missing out on with their website?
Explain the Growth-Driven Design process with a focus on experimentation process. Walk through the “Prospect Website Questionnaire” to show specific
Read more