HubSpot Growth-Driven Design Certification

True False

The website is a tool that can be used by all departments to scale and hit individual department goals. Other

run conversion rate optimization on existing pages. keep the website content, platform, and plug-ins up to date. to collect data so you

Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey. Gain a

reduces frustration and risk, drives optimal results using data, improves the entire company by using the website as a tool

It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the

Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology. Growth-Driven Design primarily

True False

If you don’t first validate that the solution you built does, in-fact, solve users’ pain points and provide value, your team might

Harvest. You build high-impact items that are easy and quick to accomplish. Conversion rate optimization (CRO). You eliminate the friction points and