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  • A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?
  • Why do search ad extensions matter?
  • If an advertiser doesn’t want to add remarketing tags to a webs/ite, why would Customer Match be a good fit for them?
  • Which of the following can be customized with audience signals to make Search campaigns more efficient?
  • Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
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HubSpot Inbound Marketing Certification

HubSpot Inbound Marketing Certification 

Database segmentation, marketing automation, and multichannel communication are examples of strategies that happen at which stage of your marketing flywheel?

July 21, 2022 Roger Johnson 0 Comments

Attract Engage Delight Consideration

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HubSpot Inbound Marketing Certification 

What role can attribution play in your reporting strategy? Select all that apply.

July 21, 2022 Roger Johnson 0 Comments

Marketing attribution can help you identify your highest and lowest performing pieces of content. Marketing attribution can help you conduct

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HubSpot Inbound Marketing Certification 

You’ve just joined the blogging team for a new fashion retailer called VintageVines. What are some strategies you could adopt to reach and resonate with your target audience? Select all that apply.

July 21, 2022 Roger Johnson 0 Comments

Fully understand your persona and what they like to read about. Develop a unique brand voice and tone. Write at

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HubSpot Inbound Marketing Certification 

Which of the following is an example of a buyer’s journey?

July 21, 2022 Roger Johnson 0 Comments

Dog-owner Dia is a first-time dog owner that rescued an adult dog from a local shelter. They work from home

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HubSpot Inbound Marketing Certification 

Database segmentation, marketing automation, and multichannel communication are examples of strategies that happen at which stage of your

July 21, 2022 Roger Johnson 0 Comments

Attract Engage Delight Consideration

Read more
HubSpot Inbound Marketing Certification 

You’ve just joined the blogging team for a new fashion retailer called VintageVines. What are some strategies you could adopt to reach and resonate with your target audience? Select all that apply.

July 21, 2022 Roger Johnson 0 Comments

Fully understand your persona and what they like to read about. Develop a unique brand voice and tone. Write at

Read more
HubSpot Inbound Marketing Certification 

Which distribution channels allow you the most control over your content? Select all that apply.

July 21, 2022 Roger Johnson 0 Comments

Guest posts Paid influencer ads Website Email

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HubSpot Inbound Marketing Certification 

What types of questions can marketing attribution answer? Select all that apply.

July 21, 2022 Roger Johnson 0 Comments

What was the marketing team’s contribution to generated revenue this year? What assets drove the most leads last quarter? Which

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HubSpot Inbound Marketing Certification 

What tools should you consider to help streamline your content creation process? Select all that apply.

July 21, 2022 Roger Johnson 0 Comments

A CMS A content planning tool A CRM An analytics tool

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HubSpot Inbound Marketing Certification 

From an inbound perspective, why is it important to know your audience and who you’re trying to reach online?

July 21, 2022 Roger Johnson 0 Comments

Understanding your ideal customers and key demographic information (such as income) can help you set realistic goals in terms of

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