How can you ensure your video content initiates actions? Select all that apply.
Experiment with different types of CTAs, like visual and verbal. Design your CTA to stand out. Include a CTA to
Read moreHubSpot Inbound Marketing Certification
How can you ensure your podcast content initiates action? Select all that apply.
Include your CTA link in the show notes. Increase the volume when mentioning the CTA. Shorten your URL to keep
Read moreYou’re on a social media team for a outdoors brand called Appalachia. They’ve decided to revitalize their Pinterest account and see if they can engage customers there. What ways might you bring inbound marketing into the content creation process for this channel? Select all that apply.
Instead of posting repetitive photos of your traditional (but oh-so-comfy) hiking boots, feature ways customers can use your products. Feature
Read moreWhat are some ways you can deliver personalized experiences to your visitors? Select all that apply.
Tailored Recommendations Email Blasts Dynamic Content Pillar Pages
Read moreWhat should you consider when identifying a marketing channel to test? Select all that apply.
Target audience Your goals KPIs (key performance indicators) Available resources to create promotional assets
Read moreHow does the full path attribution model calculate credit?
• Equal credit is assigned to all interactions that occurred before the conversion. • 22.5% of credit to the first
Read moreHow can audience segmentation enhance your inbound marketing efforts?
Audience segmentation can help you automate the most mundane marketing task so you can free up time for your and
Read moreHow do you set an effective content distribution goal? Select all that apply.
Determine your DRIs. Identify a purpose. Confirm it aligns with sales. Craft a SMART goal.
Read moreWhy should you curate a buyer persona story?
It’s easier for your employees to remember your persona It humanizes your persona to your employees It allows your employees
Read moreWhat question can help define your consideration stage?
How do buyers perceive the pros and cons of each solution? What symptoms are your buyers experiencing? How do buyers
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