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HubSpot Inbound Marketing Optimization

HubSpot Inbound Marketing Optimization 

Louis is a marketer for an online shoe store. Each product page includes a series of images and a short video of the shoe. Louis wants to make these pages more accessible. What steps should he take? Choose all that apply.

July 26, 2022 Roger Johnson 0 Comments

Add descriptive alt text for each image. Include captions for videos. Decrease text size and contrast. Ensure users can stop

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HubSpot Inbound Marketing Optimization 

When should you use a thematic analysis?

July 26, 2022 Roger Johnson 0 Comments

After you’ve conducted your research. Before you’ve conducted your research. While you conduct your research. After you’ve analyzed your research.

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HubSpot Inbound Marketing Optimization 

The Eisenhower box helps you:

July 26, 2022 Roger Johnson 0 Comments

Research Prioritize Communicate Measure

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HubSpot Inbound Marketing Optimization 

True or False: Mirroring a person’s speaking patterns can help build rapport.

July 26, 2022 Roger Johnson 0 Comments

True False

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HubSpot Inbound Marketing Optimization 

Why should you check the HubSpot reporting library before building your own custom report? Select all that apply.

July 26, 2022 Roger Johnson 0 Comments

Checking the reporting library will save you time and effort, so you don’t accidentally build a report that already exists.

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HubSpot Inbound Marketing Optimization 

What is the Principle of Growth in information architecture?

July 26, 2022 Roger Johnson 0 Comments

Provide users with multiple ways to browse content on your site. Only disclose what’s necessary for the user to understand

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HubSpot Inbound Marketing Optimization 

How can you leverage the Mere-Exposure effect on your website?

July 26, 2022 Roger Johnson 0 Comments

Include navigation menus in the header and footer of all pages on your website. Limit the choices presented to users

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HubSpot Inbound Marketing Optimization 

After you’ve conducted your thematic analysis, when writing a narrative you should include all of the following EXCEPT a(n):

July 26, 2022 Roger Johnson 0 Comments

Introduction Methodology section Conclusion Eisenhower box

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HubSpot Inbound Marketing Optimization 

True or False: Only 27% of B2B customers cited testimonials and peer recommendations as the most reliable type of content.

July 26, 2022 Roger Johnson 0 Comments

True False

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HubSpot Inbound Marketing Optimization 

You’re reviewing the average bounce rates of your channels, and you encounter the following metrics. Based on this information, which of the following conclusions can you draw about your channels?

July 26, 2022 Roger Johnson 0 Comments

Paid search is working best, because it’s bringing in the most customers. Organic social is not working, because it has

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