Which of the following is the best way to gather data indirectly about how people use your website?
Google Analytics Card sorting User interviews Heat mapping software
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HubSpot Inbound Marketing Optimization
How can you leverage the Mere-Expsoure effect on your website?
Include navigation menus in the header and footer of all pages on your website. Limit the choices presented to users
Read MoreDennis is a content marketer for a web development agency. While researching a blog post about accessibility, he came across some alarming information about companies being sued for lack of accessibility. How should he address this in his blog post?
Every website on the Internet should fully abide by all recommendations from the WCAG to make their website accessible. Speak
Read MoreYou’ve completed a couple exploratory interviews, and you want to validate some of the findings you’ve discovered. Select the appropriate research methods that will help you accomplish this goal.
Surveys Support call shadows Card sorts Listening Labs
Read MoreDuring an exploratory interview, your colleagues ask a participant the following: “What do you use our app for, and do you like the experience?” You could improve this question by:
Adding “and is there anything else you want to tell me?” to the end of your questions. Instead of asking
Read MoreWhich techniques can help your business receive strong testimonials? Select all that apply.
Ask immediately Pay for the review Showcase the complete experience Ask again Give your product away for free in exchange
Read MoreWhat does the S.M.A.R.T. in S.M.A.R.T. goals stand for? Select all that apply:
Specific: Work with clear intentions, not broad or vague goals. Smart: Think hard about what the project means to the
Read MoreDale Carnegie’s 1936 bestseller, ‘How to Win Friends and Influence People’, suggests that you can, “Ask questions the other person will enjoy answering.” What’s one way that you can do this in a business setting?
Tell stories about situations tangential to your topic of conversation. Require an explanation when projects go wrong. Ask for advice
Read MoreYou’re reviewing your organic social data in HubSpot Traffic Analytics and notice the following trend from Facebook. What should be your next steps to investigating this data? Select all that apply.
Chat with your team to determine your goals surrounding Facebook. Investigate the content to determine if it’s optimized for conversion.
Read MoreWhy would a user be bucketed under Direct traffic in HubSpot? Select all that apply.
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