Which of the following is an example of a formal job story?
It was my anniversary, and I wanted to go someplace nice, so I made reservations at a local bed and
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HubSpot Sales Enablement Certification
What should your sales team do with marketing qualified leads?
Reach out to help and answer questions. Try to close them before the “window of opportunity”? closes. Back off and
Read MoreWhich departments should be involved in creating content?
All departments Just marketing Just marketing and sales All customer-facing departments
Read MoreAfter creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?
Make it clear early on that your product isn’t a good fit for them. Accept their business and serve them
Read MoreWhat is a buyer persona?
A semi-fictional representation of your ideal customer based on data. The demographic information of a particular sales prospect. A categorization of leads
Read MoreTrue or false? You should invest in keeping your technological core in place long-term, but you can experiment with your edge technologies and change them easily.
True — Although your core system can be changed, changing it frequently is complicated and can lead to confusion. But
Read MoreAll of the following are ways to involve your sales team in the content creation process EXCEPT:
Have individual sales reps take turns acting as content manager. Have the sales team send the marketing team the content
Read MoreWhat is the difference between an ideal customer profile and a buyer persona?
An ideal customer profile broadly describes your target market, and personas describe the types of people in that market. Ideal
Read MoreEvaluate this SLA: Marketing will generate 250 qualified leads each month, and sales will convert 50 of those leads into customers.
This SLA’s requirements focus on the wrong activities. This SLA’s requirements aren’t specific enough. This SLA is missing a requirement.
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