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  • A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?
  • Why do search ad extensions matter?
  • If an advertiser doesn’t want to add remarketing tags to a webs/ite, why would Customer Match be a good fit for them?
  • Which of the following can be customized with audience signals to make Search campaigns more efficient?
  • Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
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HubSpot Sales Enablement Certification

HubSpot Sales Enablement Certification 

Which of the following is an example of a formal job story?

August 10, 2022 Roger Johnson 0 Comments

It was my anniversary, and I wanted to go someplace nice, so I made reservations at a local bed and

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HubSpot Sales Enablement Certification 

What should your sales team do with marketing qualified leads?

August 10, 2022 Roger Johnson 0 Comments

Reach out to help and answer questions. Try to close them before the “window of opportunity”? closes. Back off and

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HubSpot Sales Enablement Certification 

True or false? You should only create video content if you have a high-quality camera and lights.

August 10, 2022 Roger Johnson 0 Comments

True False

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HubSpot Sales Enablement Certification 

Which departments should be involved in creating content?

August 10, 2022 Roger Johnson 0 Comments

All departments Just marketing Just marketing and sales All customer-facing departments

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HubSpot Sales Enablement Certification 

After creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?

August 10, 2022 Roger Johnson 0 Comments

Make it clear early on that your product isn’t a good fit for them. Accept their business and serve them

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HubSpot Sales Enablement Certification 

What is a buyer persona?

August 10, 2022 Roger Johnson 0 Comments

A semi-fictional representation of your ideal customer based on data. The demographic information of a particular sales prospect. A categorization of leads

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HubSpot Sales Enablement Certification 

True or false? You should invest in keeping your technological core in place long-term, but you can experiment with your edge technologies and change them easily.

August 10, 2022 Roger Johnson 0 Comments

True — Although your core system can be changed, changing it frequently is complicated and can lead to confusion. But

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HubSpot Sales Enablement Certification 

All of the following are ways to involve your sales team in the content creation process EXCEPT:

August 10, 2022 Roger Johnson 0 Comments

Have individual sales reps take turns acting as content manager. Have the sales team send the marketing team the content

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HubSpot Sales Enablement Certification 

What is the difference between an ideal customer profile and a buyer persona?

August 10, 2022 Roger Johnson 0 Comments

An ideal customer profile broadly describes your target market, and personas describe the types of people in that market. Ideal

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HubSpot Sales Enablement Certification 

Evaluate this SLA: Marketing will generate 250 qualified leads each month, and sales will convert 50 of those leads into customers.

August 10, 2022 Roger Johnson 0 Comments

This SLA’s requirements focus on the wrong activities. This SLA’s requirements aren’t specific enough. This SLA is missing a requirement.

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