Why should defining your target buyer be part of your sales enablement strategy?
It will increase your sales efficiency by helping your sales team spend more time with people who are more likely
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Which of the following is the BEST way to ensure your smarketing meetings have a high level of psychological safety?
Make sure all of the attendees speak in roughly equal amounts. Have the executive leaders who attend the meetings lead
Read moreWhat is the purpose of smarketing meetings?
To have marketing and sales come together to identify and solve problems. To have marketing and sales come together to
Read moreWhat is the difference between work groups and teams?
Work groups are accountable as a group, while teams hold individual members accountable. Work groups have a flat structure, while
Read moreIf the leads your marketing team produces are consistently low quality, which of the following is the BEST way to improve your lead quality?
Optimize your messaging to stop attracting the wrong people. Lower your lead qualification standards. Nurture the leads until they’re a
Read moreAfter you explain the concept of a judicial branch to your CEO, she says, “Great! I’ll have the sales leadership team make that part of their monthly meeting.” How do you respond?
“In the interest of being unbiased, I think it would be better to have the judicial branch made up of
Read moreWhat is a judicial branch?
A small group of leaders who review every lead sales rejects. A small group of salespeople who determine whether the
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