Why is over-optimizing bad?
You can’t collect any impactful data to inform your next steps Google will be confused and unable to crawl your
Read moreHubSpot SEO Certification
Choose all that apply. What data can you gather about your website from Google Search Console?
Search impressions Position in SERPs Time spent on a page Clickthrough rate
Read moreIf you track nothing else for SEO, make sure you track ___.
Organic traffic Clickthrough rate Conversion rate Impressions
Read moreChris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?
Organic traffic, position, impressions, backlinks Organic traffic, clickthrough rate, bounce rate, sales Organic traffic, bounce rate, time spent on page
Read moreWhy would you want to run competitive analyses of keywords?
To figure out what keywords your web pages are currently ranking for To determine whether you should be targeting a
Read moreWhat is the recommended format for implementing schema markup?
Google Tag Manager HTML JSON-LD None of the above
Read moreWhich of these is a strategy to determine the internal linking structure of a website?
Pyramids Schema Canonicalization Topic clusters
Read moreChoose all that apply. Which of these tactics will help improve your website’s internal linking?
Add a related posts section to your blog. Audit your robots.txt file. Create more blog posts and web pages. Create
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