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Google Mobile Experience Certification 

Charles is determined to reshape their business, KindMind, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?

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  • Investing heavily in developer resources
  • Creating a continuous cycle of listening to users, testing and iterating
  • Having each team measure different key performance indicators (KPIs)
  • Having the marketer take sole responsibility of making user-centric design
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Melanie is a marketer for the company GlobalVision. Melanie wants to help build a strong, more user-focused organization by getting the support of GlobalVision’s leadership. Which of the following is a recommended action for Melanie to gain the support of leadership in this area?

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The Critter Cravings dog food company has a website named, CritterCravings.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to CritterCravings.com instead of the app. What web technology can make a click on a web ad open a page in a mobile app?

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David has prioritized a list of things to test for their business, MintBotics. The goal is to improve the user experience while letting the user accomplish what they want on MintBotics’s site. Which of the following is a testing tool that David can use for MintBotics’s site?

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