Cosmetics brand Lit Looks isn’t getting the reach that they expected from their Google App install campaign. They want to optimise their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10–30 seconds in duration. What are they missing in their video asset mix?

  • A 60-second landscape video asset.
  • A 60-second portrait video asset.
  • A carousel video asset.
  • A square video asset.
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