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Check out some following Display and Video 360 Certification Exam Answers:
You’re preparing a report on campaign metrics. Within Display & Video 360, where can you find information about the number of mobile views your ad has received?
A furniture manufacturer is launching a new summer campaign for their latest outdoor furniture collection. They want to increase their sales by creating an immersive 3D format that uses their existing 3D furniture models. Which ad format should be used?
You need to reach several specific audiences for the YouTube connected TV campaign that you’re running for your client. Which audience types can you use?
You’re working in Display & Video 360 in preparation for a product launch. You want to discover publishers in the right type of business with space available for purchase on their website. Where can you find these publishers?
A national bridal chain created a specific audience within Display & Video 360. This will be used in a campaign customized for wedding planners. They don’t want this audience seeing the ad more than twice per month. Where should they set up frequency management?
Which users would benefit from using Display & Video 360?
How would the Intelligence Panel in Display & Video 360 prove valuable in a campaign?
Which creative sizes are most commonly available for mobile in-app inventory in Display & Video 360?
You’re working for a pet supply business, and you need to measure how many clients who first saw your ad on a tablet ended up purchasing pet supplies from their laptop computers. What measurement type could you use?
Your company is opening a new restaurant next month and is creating several 30-second videos to promote the grand opening. They want to determine which of the ads viewers watched to the end most often so they can prioritize showing that ad. Which video creative optimization type should you use to achieve this goal?
You want to check your client’s Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and see the campaign spent the minimum BLS thresholds, but the campaign didn’t receive significant results. What could be causing this issue?
You’re working on a bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the best transaction return on ad spend. Which strategy should you use?
Your colleague is working on their first non-YouTube Connected TV campaign and wants to set up the campaign the right way. Which campaign setting requires modifications so the campaign can run properly?
You’re working with a national coffee shop chain that wants to use engaging creative formats for their new coffee campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?
During an analysis of your connected TV campaign within Display & Video 360 you want to see the total number of engaged users. Which report do you use?
Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?
While working on a new campaign, you decide to optimize bids based on a single conversion type. Which bidding strategy do you use?
What happens if an advertiser’s bid isn’t the highest in a private auction?
You’re launching a campaign for a national ba kery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the flexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?
When working on a non-guaranteed deal, in which situation would you recommend bidding 20% higher than the floor price?
Which ad format requires the publisher to configure the ad creative to reflect the look and feel of their site?
Your client is a sports retailer who’s launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?
You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your account settings should you set this up?
How can you perform a bulk creatives upload in Display & Video 360?
A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What ad format could you use?
You’re entering a second-price auction for sports inventory. You’re the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?
You’re running a campaign for your client’s shapewear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice one of these deals recently passed on 10,000 bid requests. How will this affect your campaign?
A marketer wants to advertise a new spa package to people who have interacted with their last ad campaign. Which audience type should they select in Display & Video 360?
You’re new to the concept of customizing attribution models and are just learning how the available options work. Which statement accurately defines your options?
Your client wants to focus on a specific media outlet to promote their new line of smart refrigerators. They also want to achieve a fixed number of impressions within the kitchen appliances section of the publisher’s site. Which deal type fits their requirement?
Your new colleague is working on a large outerwear campaign and wants to use structured data files (SDFs) to update some details. They ask you to check why they’re getting an error message when they upload everything to Display & Video 360. Which setting is causing this error?
An advertiser working in Display & Video 360 created a line item for their mobile web campaign and accidentally targeted mobile in-app. The mobile in-app targeting was quickly removed at the insertion order level, but the campaign continues to target mobile in-app. What is the issue here?
A company is launching a campaign for a new gaming computer, aiming to reach teens and young adults between 13-26 years old. They’d like to understand their campaign exposure for that demographic by using a Display & Video 360 feature to see these metrics. Which feature should they use?
As a marketer, you need to set up universal brand controls in Display & Video 360 to ensure that everything aligns with your company’s brand guidelines. Within the account hierarchy, what’s the highest level that you should choose?
Your client created several native video ads to promote their new musical. Which line item type should you use for this campaign?
You’re setting up a Programmatic Guaranteed deal that must include YouTube video ads and a campaign activity audience list. You’re unable to add to add the campaign activity audience to the campaign. What may be causing this error?
For what purpose would you want to use data-driven creatives with dynamic rules?
Your outerwear company recently launched a Programmatic Guaranteed deal. The campaign was set to go live this morning, but when monitoring Display & Video 360 you observe that no impressions ran and no spend was recorded. You decide to use the Deal Troubleshooter to figure out what the problem is. What’s the first step you should take?
Which statement correctly describes the difference between blocklists and sensitive categories? (Duplicate 1)
Which statement correctly describes the difference between blocklists and sensitive categories? (Duplicate 2)
You work for a music production company and are creating a new audio ad campaign for an album release. You’re having an issue with the campaign and need to identify the cause. What could the potential issue be?
Your company is launching several new video game modules, with a separate display ad for each console. Management wants to make sure the ad leading to the most purchases shows more often than the ads not performing as well. To achieve this goal, which type of display creative optimization would you use?
You’re setting up a Connected TV campaign and are concerned about security. Which tools in your Connected TV campaign can help you protect your brand?
In which scenario does it make sense to use Inventory Packages?
You’re reviewing impressions for a Programmatic Guaranteed deal that you launched last week and notice that it underdelivered. What should you do first to determine why it happened?
When it comes to mobile in-app and mobile web inventory, which statement is true?
You’re preparing to evaluate the success of your recent campaign promoting a seasonal sale. You want to assign attribution credit across various touch points, such as clicks and impressions, but you want to give more credit to the touch points that happened closest to the time of conversion. Which attribution model would you use?
Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Which of the following would cause this issue?
An athletic shoe company is preparing to launch a new campaign for the holidays featuring existing products and their newly designed running shoe. They’d like to create an immersive 3D format that uses existing 3D shoe models to better engage the consumer. Which ad format should they use?
What’s the definition of Display & Video 360 as a product?
You work for an athletic shoe company that funds sporting events in four different countries. Your company wants to deliver country-specific ads that are viewed in the correct location. Which ad format would make sure that your ad creative for each country is viewed correctly?
You’re training a new colleague to set up non-YouTube Connected TV campaigns. They need to modify a certain campaign setting so the campaign can run properly, but they can’t remember which one it is. Which campaign setting must they modify so the campaign can run properly?
You’re working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. Which type of measurement should you review?
Which assertion about mobile in-app and mobile web inventory is accurate?
While analyzing your connected TV campaign within Display & Video 360, you want to check the total number of engaged users. Which report would you use?
Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, which type of video creative optimization would you use?
An advertiser participates in a private auction. What happens if their bid is not the highest?
You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
You need to report on the number of times users visit your site after seeing or engaging with one of your ads. Which Floodlight tag should you use?
You’re preparing a new campaign for a global textile manufacturer, using engaging creative formats. You need to select a tool that has templates to allow direct upload of creatives to Display & Video 360. Which Google tools meet this requirement?
Within your Connected TV campaign, what tools are available to help you protect your brand?
In preparing for the launch of a new jewelry line, you need to find a relevant publisher with space on their website for your ad. Where in Display & Video 360 can you discover what you need?
You want to change the end date for multiple line items within your campaign and plan to use structured data files (SDFs) for bulk editing. What’s the first step when using SDFs?
Which format requires that publishers set up their ad creative to reflect their site’s look and feel?
Your client wants to promote a new line of high-end watches with interchangeable faux-leather watch straps. Their ad should be shown to those looking to purchase this type of watch. Which audience type should you use in Display & Video 360?
Your company is launching a new meditation app. They want to work directly with a specific media outlet and guarantee a fixed number of impressions within the wellness section of the publisher’s site. Which deal type should you use?
You’ve just launched an ad campaign and are eager to quickly check impression levels. Which report type will let you see the data right away?
In Display & Video 360, which creative dimensions are most frequently available for mobile in-app inventory?
You launched a Programmatic Guaranteed deal for a major client. While reviewing the impressions, you see that the deal has underdelivered. Your client is concerned and wants to know what could have caused the poor performance. What should you do first to determine why it happened?
You have the winning bid at a second-price auction for inventory at $12.00. The second-highest bidder bids $8.00. How much will you pay for these impressions?
For exchanges integrated with deal sync, who must initiate the deal negotiation?
Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. Which Display & Video 360 module would you use to gather this information?
The campaign for your Programmatic Guaranteed deal with a major clothing line was scheduled to go live today, but you notice that no impressions were run and no spend was reported in Display & Video 360. What first step do you take in the Deal Troubleshooter to figure out the issue?
What’s a good use case for inventory packages?
Your coworker is starting a Programmatic Guaranteed deal for a client, but is having trouble adding the campaign activity audience to the campaign. They need to include YouTube video ads and the campaign activity audience list. What might be creating this issue?
At what level in the account settings can you manage frequency across multiple publishers within Programmatic Guaranteed deals?
Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. Which ad format should you use?
In which scenario should a marketer use inventory packages?
Your client has very specific brand guidelines, so you need to help them set up universal brand controls across all products. Within the Display & Video 360 account settings hierarchy, what’s the highest level you should use?
You plan to use structured data files (SDFs) to update details of a large campaign you’re working on. You try to upload everything into Display & Video 360 but are getting an error. Which setting will cause an error?
Display & Video 360’s Intelligence Panel would be useful for which use case?
You’re working on a non-guaranteed deal, and your colleague recommends bidding 20% higher than the floor price. In which situation would you consider doing this?
You work with a clothing brand that’s launching a new parka collection. You want to see which winter sport publishers have space on their websites available for purchase. Which Display & Video 360 module should you use to find this information?
To promote an upcoming product launch, a marketer creates multiple native video ads. Which Display & Video 360 line item should be used?
Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audience should you use to make sure the ad is shown to people looking to purchase this type of bike?
You’ve just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360 you see that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?
A marketer created a line item in Display & Video 360 for a mobile web campaign accidentally targeted mobile in-app. To correct this, the marketer removed the mobile in-app targeting at the insertion order level. Why would the campaign continue to target mobile in-app?
Your company is running an activewear campaign that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You noticed in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?
In Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don’t want this audience seeing the ad more than twice per month. How should you set up frequency management?
You’re evaluating the success of a holiday promotion for your latest campaign. You want to assign attribution credit across various touchpoints, such as clicks and impressions, but you want to give more credit to the touch points that happened closest to the time of conversion. What attribution model should you use?
You’re working with a new tea company and want to quickly check impression levels for their latest campaign. What type of report can you create in the moment?
You’re a marketer who recently launched a new campaign and are curious about how many mobile views your ad has received to date. Which Display & Video 360 module will provide the information you need?
Which party is responsible for launching deal negotiations for exchanges integrated with deal sync?
A soft drink company is rolling out several new flavors for the holidays and has created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two not performing as well. They want to use display creative optimization, but aren’t sure which type will work best for them. What should you recommend?
Which statement accurately summarizes the options you have for customizing your attribution models?
A department store wants to enhance their campaign for shoppers who spend the most money and have the best transaction return on ad spend. What bidding strategy should they use?
A national car dealer is willing to pay extra to advertise their end-of-year sale on some national ratio stations’ homepages. They also want the option to stop the deal at their discretion. Which type of deal should they have with this publisher?
Which statement about mobile in-app and mobile web inventory is correct?
Your client developed new audio ads for their department store, and you recently launched a Programmatic Guarantee deal to support these ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360, and unfortunately didn’t see any significant results. What’s the reason for this?
Your company launched a Programmatic Guaranteed deal for a specialty foods business last week. You notice while reviewing impressions that it underdelivered. What’s the first step to take to figure out what happened?
You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?
Your colleague created a line item in Display & Video 360 for their clients’ mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why is this happening?
Your client wants to use a Floodlight tag to report the number of people who visit their site after clicking on one of their ads. Which tag should be used?
A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice per month. Where should you set up frequency management?
For non-guaranteed deals, when is it recommended to bid 20% higher than the floor price?
Your colleague is running a YouTube connected TV campaign and wants to reach several specific audiences. Which audience types can they use for this campaign?
Your new colleague is trying to learn more about the options for customizing attribution models. How would you accurately summarize the options for them?
What would you use the Intelligence Panel for in Display & Video 360?
A client is launching a new line of snowboards. They want to share the ad with consumers who’ve previously interacted with their ad campaigns. Which Display & Video 360 audience type should be used?
To optimize your campaign’s bids based on a single conversion type, which bidding strategy should you select?
If an advertiser participates in a private auction and their bid isn’t the highest, what happens?
What’s the first step when using structured data files (SDFs) to make bulk edits?
The marketing team at your company is having issues with an audio campaign they recently created for a new product launch. They’ve asked you to help figure out what could be causing the problems they are having. What could be causing the issue?
For a connected TV campaign within Display & Video 360, which report shows the total number of engaged users?
Your company’s sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you saw that two of your deals passed on 10,000 bid requests. What impact does this have on your campaign?
Your colleague needs to update details of a large campaign and wants to use structured data files (SDFs) for making these changes. Before uploading everything to Display and Video 360, they ask you to double-check the files. Which setting will cause an error?
In which situation would you use data-driven creatives with dynamic rules?
An international restaurant chain wants to use engaging creative formats for their new promotional campaign. You need to apply a Google tool that has templates which allow direct upload of creatives to Display & Video 360. Which tools should you use?
What distinguishes blocklists from sensitive categories?
How should you advise an advertiser to do a bulk creatives upload in Display & Video 360?
You’re bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?
Your colleague is launching a Programmatic Guaranteed deal that should include YouTube video ads and campaign activity audience list, but is having trouble adding the campaign activity audience to the campaign. What could be causing this issue?
Which audience types can you use for a YouTube connected TV campaign if you want to reach specific audiences?
You work for a sport apparel company that’s launching a new sneaker collection. You want to advertise it specifically to people who interacted with your previous campaign. What audience type should you use in Display & Video 360?
Several native video ads will be used to advertise a new summer fragrance. Which line item type should be created for this campaign?
A marketer is doing a routine analysis of campaign performance and wants to see the data immediately, instead of waiting for a report to run and then downloading the file. Which report should they run?
Your colleague wants to measure the brand perception, or Brand Lift, on his clients’ new audio ad Programmatic Guaranteed deal. When he runs a Brand Lift Study in Display & Video 360, he doesn’t see significant results for this deal. What’s the reason for this?
A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren’t optimal near launch day. Which deal types will meet their requirements?
A book publisher is releasing the newest novel from a well-known author and is creating four unique 30-second videos to promote the book. They’ve tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, which type of video creative optimization would you use?
A marketer created an ad for a beachfront property with an infinity pool. The ad needs to be shown to people searching for this type of property for their next vacation getaway. Which type of audience should the marketer select?
You work for a pet company and want to optimize their campaign for customers that spend the most money and have the best transaction return on ad spend. Which bidding strategy should you use?
You recently completed a campaign promoting a new product and you need to evaluate its success. You’ll use an attribution model to assign attribution credit across various touchpoints, such as clicks and impressions. But you also want to give more credit to the touchpoints that happened closest to the time of conversion. Which model would you apply?
For campaigns in Display & Video 360, which creative dimensions are most commonly available for mobile in-app inventory?
Your client is launching a new generation of mobile phones. The client has a separate display ad for each of the three models and wants to show the ad that leads to the most purchases more often than the other two models not performing as well. Which type of display creative optimization would you use to achieve this goal?
What type of ad format requires publishers to configure the creative to reflect the look and feel of their site?
You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. Which ad format should you use?
Your colleague is preparing for an upcoming campaign for a new novel with a target audience of adults between 18-64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. Which feature could your colleague use to see these metrics?
What does Display & Video 360 allow its users to do?
Your client is a leading outdoor gear retailer. For their new campaign, they want to work directly with a specific media outlet and ensure that they achieve a fixed number of impressions within the outdoor adventures section of the publisher’s site. Which deal type should they use?
You’re setting up a non-YouTube Connected TV campaign and want to make sure you’re doing it correctly. To ensure the campaign can run properly, you need to modify a particular campaign setting. Which campaign setting requires modifications?
Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What’s the highest level within the Display & Video 360 account settings hierarchy that you should choose?
Who should begin the deal negotiation for exchanges integrated with deal sync?
A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing using their personal tablet. Which type of measurement should you use to access this information?
You’re the highest bidder at $10 in a second-price auction for inventory. The second-highest bidder bids $6. What will you pay for these impressions as the auction winner?
When would you use data-driven creatives with dynamic rules?
You’re working on a campaign and want to change the end date for multiple line items. You decide to make bulk edits using structured data files (SDFs). What should be your first step?
If you want to manage frequency within your Programmatic Guaranteed deals across multiple publishers, at what level should this be configured in your account settings?
You’re working on a new campaign and want to optimize bids based on a single conversion type. Which bidding strategy should you use?
Besides digital content labels and sensitive categories, which tool can help protect your brand within your Connected TV campaign?
You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the flexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?
