Fill in the blank: _______________ helps you group an audience together based on specific criteria from a large list of people.
- Ideal matching
- Segmentation
- Buyer personas
- Demographics
- True or false? You should only include a call-to-action on a blog post once the offer is launched.
- You’re analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?