Fill in the blank: The goal of a marketing test is to _____________.
- continuously optimize your channels
- find a system that works and stick with it
- show your competitors that you know what you’re doing
- All of the above
- True or false? If your marketing tests have over a 50% failure rate, then you’ve done something wrong.
- True or false? When instilling a growth mindset within your organization, it’s more important to receive buy-in from the customer support team than the products and services team.