Fill in the blank: The secret to success when deploying friction intentionally is to make sure the amount of friction matches ______.
- the amount of force
- the potential revenue
- the level of value
- the amount of effort
- True or false? Aligning your sales team’s incentives with your customers’ long-term success will create delight for your customers.
- True or false? Friction can be used to describe challenges that hold back your internal teams as well as challenges that hold back your customers.