Fill in the blank: This pop-up from Pixizoo is a great example of using pop-ups in the ______ stage.
- Attract
- Engage
- Delight
- Trick question! Pop-ups are not inbound.
- You work as a marketer at a company that sells mens’ suits. You know from customer research that a large percentage of your customers struggle with selecting the right size for their suit. How could you solve this problem with a pop-up?
- You’ve just run a campaign promoting a new line of necklaces at your fine jewelry business. Overall, the campaign generated 2,500 new website visitors, 1,400 of which ended up visiting your necklace landing page. Ultimately, you got 350 new leads and 175 new customers. What is the conversion rate of your form?