Fill in the blank: When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for the ___________ stage(s).
- Awareness
- Consideration
- Decision
- All of the above
- When it comes to a long-term content strategy, what is an important buyer persona trait?
- True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.