Wednesday, January 15, 2025
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Google Mobile Experience Certification

Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

Roger Johnson
  • The exploration and action phase
  • The initial search and exploration phase
  • The exploration and evaluation phase
  • The evaluation and action phase
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Lloyd has been researching what makes a user-focused organization a successful one. During this research, Lloyd has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the designer’s part in optimizing the user experience on an ongoing basis?

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Shanna is a marketer for the company CentralTotal. Shanna wants to help build a strong, more user-focused organization by getting the support of CentralTotal’s leadership. Which of the following is a recommended action for Shanna to gain the support of leadership in this area?

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