How can contextual marketing help to make your website more accessible for your visitors?

  • It can’t – contextual marketing should be limited to your targeted emails and not placed on your website.
  • It will generate an individual navigation menu for each visitor.
  • You can add in personalization tokens to help guide the visitor through each page.
  • You can offer the visitor relevant content upfront instead of making them search for it.
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Sources: Social Media Advertising Services

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