How do search engines use sitemaps?

  • Display it in rich results.
  • Web crawlers use a sitemap to understand a website’s structure so they can evaluate and rank it more easily.
  • Web crawlers use a sitemap to follow backlinks from one site to another and assign authority to those pages.
  • Search engines don’t use sitemaps, but SEO experts use them to determine the information architecture of a website.
Download HubSpot SEO Certification Exam Answers

Leave a Reply

Your email address will not be published. Required fields are marked *