How does data-driven attribution work?

It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.
It leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display.
It credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data.
It prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion path.