How Is Your Product’s “Job To Be Done” Tied To Your Customer’s Personal Identity?
- Your customer wants your product to reflect what they believe about the world.
- You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do.
- By researching the job your product does, you’ll better understand the identity of your customer.
- By researching your customer’s personal identity, you’ll uncover the job they’re trying to get done.