How should you approach evaluating video action campaign performance to drive more conversions?

  • Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
  • Compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  • Compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
  • Compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
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