In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?
• “Yes. There are all different lifecycle stages reading the blog, so we can maximize our readership.”
• “Yes. We can change the content for our blog readers, but need to determine if lifecycle stage is the best segment.”
• “No. We cannot change the blog content because it is confusing to RSS readers.”
• “No. Search engines would only see the same content as the lead lifecycle stage.”