In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?
- Call-to-action and Disrupt
- Connect and Direct
- Callout and Distract
- Callout and Divert
- In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)
- Ira’s planning a YouTube campaign for a new bridal shop client looking to attract brides-to-be. He knows that intent audiences give him the best chance at finding the right customers at the right time, but he’s not certain which one will perform best for his client’s needs. Which intent audience solution should he recommend to this particular client?