Scenario: Your client is in multiple markets and needs to have variations of their landing pages in different languages. Their goal is to find a solution that is best for SEO, as they want to rank highly across these markets. What do you recommend?

  • Create smart content for all your landing pages based off country. This will be an easy way to rank highly, while as a bonus, you can create rules for when your clients interact with those pages. Smart content is more important than following SEO best practices.
  • Create language-specific subdirectories and translated version of your pages. Share the advantages and drawbacks of this approach with the client.
  • Turn on multiple languages in HubSpot and HubSpot will magically translate your pages while promoting SEO
  • None of the above
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