Search Ads 360 Certification Exam Answers 2024 [Latest]

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FAQ – Search Ads 360 Certification Exam Answers

Check out some following Search Ads 360 Certification Answers:

How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?

• 6 hours
• 2 hours
• 4 hours
• 8 hours

What type of bid strategy is supported by the forecasting tool?

• Max clicks
• Position
• Rules
• Conversions or Revenue

Which three landing page tests are available in Search Ads 360? (select three)

• Mobile landing page test
• All devices landing page test
• Segment landing page test
• Desktop landing page test 

In what order should new entities be created (assuming no campaigns already exist)?

• Keyword > Ad Group > Campaign
• Campaign > Ad Group > Ad > Keyword
• Ad Group > Keyword > Campaign
• Keyword > Campaign > Ad Group

What could prevent Inventory Management from making changes to a campaign?

• Edits to campaign bids or bid strategies
• Edits to ad rotation settings
• Manual edits to campaign name or status
• Manual edits to keyword URL templates

Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

• Remove user access to an agency’s advertisers
• Edit advertiser settings
• Edit all advertisers within an agency
• Edit advertiser components

When a reporting view is saved, who has access to the view?

• All users within that advertiser
• No users within that advertiser
• Only users with edit access within that advertiser
• Select users within that advertiser

When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

• Each product uses separate currencies
• Campaign Manager
• Search Ads 360
• Display & Video 360

What action should be used to pass a conversion attribute (such as shipping cost)?

• Set up Custom Floodlight Variable using the relevant engine frontend
• Set up Custom Floodlight Variable using bulksheets
• Set up Custom Floodlight Variable as a metric
• Set up an additional Floodlight tag and pass the shipping cost through the revenue field

Which two filters are available in the change history report? (select two)

• Creation date
• Change Type
• Geo
• Campaign 

If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

• Greenwich Mean Time (GMT)
• The advertiser’s timezone
• Campaign Manager’s timezone
• The engine’s timezones

Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

• Campaign ID
• Keyword
• Match Type
• GCLID

If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

• Billing currency
• Engine’s currency
• Ad group’s currency
• Advertiser’s currency

Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

• Profit
• Impression share
• Position
• Max CPA 

What setting should be applied to a Floodlight tag passing offline conversion data?

• Image tag only
• Primary source is offline
• Dynamic tag
• Primary source is retail

Which three frequencies can be scheduled for reports? (select three)

• Monthly
• Hourly
• Weekly
• Daily

Data Exclusion events exclude data for a minimum of how many hours?

• 4 hours
• 2 hours
• 24 hours
• 8 hours

What are two key differentiators in functionality between labels and business data?

• Ability to pivot metrics within Search Ads 360
• Ability to report at the campaign level
• Ability to pause biddable items
• Ability to attach a business calendar

What Floodlight tag measures purchases and revenue on a website?

• Revenue
• Action
• Counter
• Transaction

When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

• Display & Video 360
• Campaign Manager
• Search Ads 360
• Each product uses separate time zones

At which three levels can automated rules be set up? (select three)

• Engines
• Campaigns
• Keywords
• Agency

Which two types of campaigns do bid strategy opportunities analyze? (select two)

• Google Ads App campaigns
• Gemini manual campaigns
• Bing Ads manual campaigns
• Google Ads manual campaigns

Which two segments CANNOT be applied to reporting data? (select two)

• Device type
• Business data
• User ID
• Attribution model

What attribution model assigns all credit to the last click on a paid search ad before a conversion?

• Position-based
• Last paid search interaction
• Data-Driven
• First interaction

Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)

• Campaign Manager API
• Bulksheets
• Search Ads 360 API
• Google Ads API

Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

• Ad groups
• Keywords / Product Groups
• Campaigns
• Agency

Which level’s settings CANNOT be edited with bulksheets? (select two)

• Campaign
• Advertiser
• Ad Group
• Network

Bulksheets can be used to complete which two tasks? (select two)

• Upload offline conversions
• Upload custom Floodlight variable data
• Generate formula columns in bulk
• Create labels

Which three modifiers can be automated by a bid strategy? (select three)

• Mobile bid adjustments
• Search impression share bid adjustments
• Location target bid adjustments
• Remarketing target bid adjustments

What does it mean when the “Stop sync” button is greyed out?

• The engine account is paused.
• The sync is complete.
• The engine type is “Other.
• The sync is applying updates. 

Which two types of goals can be targeted in Bid Strategies? (select two)

• Revenue
• Conversion
• Business data
• Profit Margin

What happens when an engine is paused?

• Ad groups and keywords are paused
• Active campaigns are paused
• Syncs are paused from the engine
• All campaigns are paused

Which three changes can a user set up using scheduled edits? (select three)

• Raise bids on keywords every Monday at 7am
• Lower bids on keywords during weekends
• Activate ads or keywords at a specific time
• Activate a new bid strategy

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

• Decrease maximum bid in the bid strategy setting 40%
• Decrease bidding portfolio by 1 low-performing keyword
• Increase bidding portfolio by 2 new keywords
• Decrease CPA target of bid strategy 60%

What is the Search Ads 360 account hierarchy?

• Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
• Advertiser > Engine > Campaign >Keyword
• Agency > Advertiser > Engine > Campaign > Keyword
• Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword 

Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

• Set up a Custom Dimension in Google Analytics
• Set up a custom Floodlight variable as a dimension in Search Ads 360
• It is not possible to pass conversion attributes
• Set up a custom Floodlight variable in Google Tag Manager

Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

• Bulksheets
• Campaign Manager API
• Search Ads 360 API
• Custom Variables

What conversion data can be uploaded using bulksheets?

• Google Analytics goal data
• Google Ads conversions data
• Custom Floodlight variable data
• Offline conversion data

What level should be used to evaluate performance of a bid strategy?

• Individual campaign
• Individual keyword
• Individual ad
• Bid strategy

Which three engines are supported by the Search Ads 360 API? (select three)

• com
• Bing
• Gemini
• Google Ads 

Which two conversion sources can be reported in custom columns? (select two)

• Gemini Conversion Trackers
• Floodlight
• Google Ads Conversion Trackers
• Bing Conversion Trackers

Which three requirements must be met to run a successful ad copy test? (select three)

• Ads must only include one ad copy test at a time
• All keywords and engines must be paused
• Each ad must contain only one landing page URL
• Minimum number of required impressions for each ad group 

Which two column categories appear in formula columns? (select two)

• Engine metrics
• Creation time
• Conversion metrics
• Search impr share

What feature may be used to report on a specific Floodlight conversion?

• Business data
• Custom Column
• Custom Dimension
• Custom Metric

Which two conversion sources can be selected in bid strategies? (select two)

• Bing Universal Event Tracking
• Google Analytics
• Google Tag Manager goals
• Floodlight 

What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

• Placeholder keyword
• Landing page test
• Business data
• Rules

What occurs when auto-tagging is enabled?

• A Google click ID is appended to all landing page URLs
• A Google Click ID is reported in the budget pacing report
• A scheduled edit is created for all Google Ads campaigns
• A label is added to all Google Ads campaigns

What feature may be used to edit custom Floodlight variable data?

• Text Editor
• Search Ads 360 API
• Bulksheets
• Google Ads API

Which two types of uploads can be made through an sFTP endpoint? (select two)

• Bulksheets
• Conversions
• Inventory management feeds
• Google Search history

What function do ValueTrack parameters perform?

• Create custom date segmentation
• Dynamically insert information
• Track additional conversion types
• Automatically sync to Google Tag Manager

At which two levels can URL Templates be set up? (select two)

• Campaigns
• Engine
• Agency
• Advertiser

What step would be taken to check if an inventory management template has created any entities?

• Apply an “Inventory template ID” filter
• Create an Executive Report with no filters
• Filter for errors in the reporting dashboard
• Check the template’s progress bar

What metrics estimate conversions that measure user behavior across devices and environments?

• cost
• clicks
• visits
• Cross-environment metrics 

What two Floodlight activity group types can be set up? (select two)

• Metric
• Counter
• Dimension
• Sales

Campaigns can only be copied within the same engine account for which two engines? (select two)

• Yahoo! Japan
• Bing Ads
• Social
• adMarketplace

What is the default attribution model for Floodlight?

• First Click
• Last Click
• First interaction
• Last Impression

Which two user types can activate the conversion API? (select two)

• Agency manager
• Advertiser manager
• Advertiser user
• Agency user

At which three levels can bid strategies be applied? (select three)

• Ad group
• Keyword
• Campaign
• Agency

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

• 2 weeks
• 3-4 weeks
• 1 week
• 3 months

Which three URLs are involved in a landing page test? (select three)

• Experiment
• Control
• Rule
• Original 

What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

• Google Ads API
• Remarketing lists
• Search Ads 360 API
• Attribution

If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

• 1 hour
• 24 hours
• 6 hours
• 12 hours

What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

• Advanced Targeting
• Clicks
• Position
• Conversion

When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

• Campaign
• Advertiser
• Publisher
• Placement

Which three features can be used to integrate offline conversion data? (select three)

• Bulksheets
• sFTP
• Google Data Studio
• Search Ads 360 API 

What is shown in the “Last sync details” tab? (select two)

• The time that the sync occurred
• A list of campaigns modified
• The number of errors during the sync
• A list of error types