Select all that apply. A good conversion rate depends on your ______.
- Industry
- Purchased leads
- Niche
- Traffic Channel
Sources: An advertising agency for the new normal.
- You’ve just successfully run a lead generation campaign, and are tasked with calculating the conversion rate of the email associated with it. You’re currently defining a conversion as a clickthrough. If 100 leads opened the email and 18 clicked, what is your conversion rate percentage for that email?
- AirBnB is always optimizing their homepage to create an exciting and engaging experience for website visitors. Looking below, how is this homepage optimized to entice visitors to book a trip? Select all that apply.