Situation: Granny’s Handmade Electronics produces high-end computers and TVs using only yarn and apple pie filling. Many consumers are skeptical that the products would work as advertised, so Granny has introduced a seven-day free trial and a one-year money-back guarantee. This is an example of:

  • Adding force
  • Removing friction
  • Adding good friction
  • Adding bad friction
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Sources: paratransit transportation services

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