- SmithPlumbing.com, a local plumbing contractor, has contracted Jade to be their marketer. Thus far, their website has been an informational site full of static pages. Jade is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?
- Diane is explaining to their client, SushiZoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?