The number of leads you generate that actually become paying customers is known as your ________.
- average conversion rate
- average lead-to-customer rate
- average revenue
- average lifetime value of a customer
- You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?
- Which one of the below choices is NOT a reason you should be measuring your social media ROI?