There are two main differences between forms and lead flows. One is that forms are embedded on the page while lead flows appear on top of the page. What’s another difference?

• Forms typically collect more information than lead flows.
• Lead flows typically collect more information than forms.
• Lead flows can only be added to blog posts, but forms can be added to any page.
• Lead flows allow people to chat with you in real time.

Sources: Orlando social media marketing agency