To drive more conversions, how should you approach evaluating video action campaign performance?
- You should compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
- You should compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
- You should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
- You should compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
Sources: How to Hire a Marketing Agency