To learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use?
- You’d use conversion value-per-click.
- You’d use conversion value-per-cost.
- You’d use conversion rate.
- You’d use cost-per-conversion.
- After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?
- You’re an advertiser at a large agency, and you want to know how marketing mix models work. Which of the following descriptions explains what marketing mix models do?