To measure the full value of an action campaign, what two conversion types should you capture in your reporting?
- Mono-platform and view-based
- Cross-platform and view-based
- Mono-platform and last click
- Cross-platform and last click
- You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?
- The goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?