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Situation: The International Alliance of Superheroes is a rapidly growing professional organization. One of their salespeople, Hyperman, recently left the sales team to lead operations. The organization’s highly customized CRM system requires so much administrative work that Hyperman is spending most of his time on system admin responsibilities. He would like to hire someone to administer the CRM so Hyperman can focus on other activities. Which type of candidate would be best for this role?

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Situation: Beep Boop Beep is a quickly growing telecommunications company that recently hired a RevOps professional named Alexis. She is developing a data dictionary to document all the information stored in the company’s many systems and how they are connected to each other. This is an example of:

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What four elements should your sales playbook include?

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